What is a Competition — and why isn't it a lottery?
In a Competition, winning isn't about luck. Instead, knowledge counts: whoever answers all questions correctly qualifies for the prize. When multiple participants answer correctly, the tiebreaker decides — the elapsed time between joining the competition and submitting the last correct answer.
The key point: time is measured from each participant's individual start time, not from a global clock. Someone who joins at 2 PM and takes 45 seconds has the same fair starting point as someone who joins at 9 AM and takes 45 seconds.
Step 1: Choose the right topic
The best competitions are built on knowledge your community already has — or wants to acquire. Rule of thumb:
- Too easy: Too many perfect scores, the tiebreaker decides everything
- Too hard: Frustration, low participation, poor atmosphere
- Optimal: 30–50% of participants answer all questions correctly
Good topic areas:
- Knowledge related to your niche or field of expertise
- General knowledge with clear, unambiguous answers
- Product knowledge (e.g. for brand collaborations)
Avoid questions requiring opinions or estimates — competitions need definitive correct answers.
Step 2: Write questions that are fair
Every question should:
- Have a single correct answer (no room for interpretation)
- Avoid tricks — no misleading wording
- Be source-independent (no knowledge from a specific tool or paid source required)
Examples of good questions:
- "In which year was FIFA founded?" (Answer: 1904)
- "How many strings does a standard guitar have?" (Answer: 6)
Examples of problematic questions:
- "Which is the best smartphone in 2026?" (subjective)
- "How many users does Winbase have?" (internal figure, not publicly known)
Step 3: Number of questions and time limit
3–7 questions has proven to be the ideal length:
| Questions | Effect |
|---|---|
| 1–2 | Too short, tiebreaker dominates completely |
| 3–5 | Ideal for quick, mobile participation |
| 6–10 | Good for deep niche topics, longer engagement |
| >10 | Drop-off rate increases significantly |
An optional time limit per question raises the stakes and prevents participants from looking up answers during the contest. Recommendation: 30–60 seconds per question.
Step 4: Choose the right duration
Unlike raffles, competitions benefit from a shorter runtime:
- 1–3 days: Creates urgency, high activity in a short period
- 5–7 days: Good for larger audiences, more organic reach
- More than 14 days: Only makes sense for very large communities
Launch the competition during peak activity times — evenings between 6 and 9 PM, or weekend mornings.
Step 5: Match the prize to the topic
The best competition is one where the prize fits the theme:
- Tech quiz → Gadget or software subscription
- Music knowledge → Concert tickets or merchandise
- Cooking questions → Kitchen tools or a cooking class
This consistency makes the competition authentic and increases participation.
Step 6: Announce and accompany the competition
Unlike raffles, it's a good idea to publish teaser questions before the start:
- "Question: What was the first feature film to win an Oscar?" (answer comes in the competition)
- Creates curiosity and motivates participation
During the competition: don't reveal answers, but drop hints about the prize and post reminders.
After the competition: Create transparency
Winbase automatically publishes after the competition ends:
- The winner (including tiebreaker result)
- The correct answers to all questions
- The evaluation seed (in case of a tie)
Share the result actively on your channels — this builds trust and motivates non-winners to participate next time.
Creating competitions on Winbase is free for Creators — no additional fee per contest. Become a Creator and launch your first competition today.